Both the music video and ancillary texts have a house-style theme and appeal to our target audience of women. The poster was designed on photoshop and we decided to give it a woman's magazine themed look by placing the text where we did and also, by enlarging the picture to fit the full surface of the poster as a background it looked really effective as it looked like a magazine cover- exactly how we wanted it to come across.
The black, white and sepia 'old-skool' effect throughout the video was effective as we edited it using the 'old video footage' therefore making it look retro, this effect continued on to the ancillary texts too by editing using photoshop and different tools. Also, we have used screen shots from the actual video on the digipak to ensure that there is not only a link with colour or style but with context too.
By having obvious comparisons between both the main product and ancillary texts we have ensured continuity, effectiveness and above all it is an amazing combination as it would work in the real world- all products link in with each other and represent the music video but also each individual product has its own unique value.
You can see how much of a brilliant combination the ancillary texts are:
Digipak: 
Poster:
POSTER and CD RESEARCH:
Destinys Child:
Poster CD cover
Eminem:
Poster CD cover
Conventioanlly, the CD cover and promo poster are usually the same image, one being cropped and the other showing the other picture- we decided to challange this and used a different image however, having an on going themem of sepia, black, white and pink running throughout.
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