In what ways does your media product use, develop or challenge forms of conventions of real media products?

Our music video follows conventions of the retro 50's style. Before we cam up with concept of our video we watched and researched into the style- in researching we came across two music videos by Beyonce and Christina Aguilera who are both influential solo artists for our generation- girls look up to them and ant to be them. Not only were these videos produced recently, Beyonces 'why don't you love me' was released in 2010 yet had a 50's theme throughout- like ours. Christina's 'Aint no other man' was slightly before Beyonces release.- 2006.


Christina Auilera- 'Aint no other man' http://www.youtube.com/watch?v=8x7Ta89QLo4


Beyonce- 'Why dont you love me' http://www.youtube.com/watch?v=QczgvUDskk0&ob=av2e


In both these videos there really isn't any one else other than the lead singer/protagonists within the video- however, Christina's does have alot of dancers and is a big production. However, we decided against dancers and just had 1 lead as it looks effective and is less time consuming to have one person acting in the video also, the use of other dancers/actors could effect the audiences perception of the video and would cost lots of money- (which we don't have!) therefore, by using just Kayla we ensured that it would not divert the attention of the audience to any other actor/dancer etc and would not cost us a penny and would take less time to shoot.


In order to get the retro theme across to our audience we  hired a 50's themed cafe and shot the whole music video there. Obviously, there was only so much we could do to get the 50's theme across i.e mise en scene- Kayla wore vintage clothing throughout the video- every outfit was carefully chosen by us both so that there would be no question that this was a 50's music video- furthermore, Kaylas make up was mirrored to the style of Beyonces in 'Why don't you love me' following the convention of red lipstick and big 50's hair. Kaylas clothes/outfits, styling and make-up were all retro therefore sticking to convention.  


Also, we used the 'old media footage' effect from adobe throughout our music video to obtain the desired effect- without this our video would have had no scratching, sepia, old TV effects and would have been boring and not following the conventions of a retro themed music video. With this particular effect it ties our theme together and all in all our Music video oozes the retro 50's style.


Here are a couple of comparison screenshots so you can see the similarities yourself. :)