History of Music videos: progression of music videos (Research and comparison)

The progession within the music industry; particularly the 'music video' apsect has been huge. In order to fully understand different genres and the suitable videos for the particular genre we decided to look at a range of music videos and compare them to mordern day videos to look at the similarities and trhe differences; obviously alot has changed since the very first music video to be released- 'Bohemian Rhapsody' by Queen. As we know, Music videos represent a crucial part of the music industry. Artists use music videos as a way of  being given the chance of impressing the public not just with their vocal talent, but also with their looks or moves or as Micheal Jackson showed us his acting skills and dance moves in the iconic music video 'Thriller'.

Music videos we have looked at :in order to understand different genres and different ways in potraying a artist.
Michael Jackson- 'Thriller'
www.youtube.com/watch?v=ZEHsIcsjtdI

This 14 minute music video is often referred to as the 'greatest music video ever' and has also been voted the 'most influential pop music video of all time'. 'Thriller' proved to have a profound effect on popular culture.Voted as the most influential pop music video of all time, merged film making and music flawlessly."Michael Jackson's "Thriller" continues to be considered the 'greatest video ever'. Gil Kaufman of MTV described the "Thriller" video as being "iconic" and felt that it was one of Jackson's "most enduring legacies". He also suggested that the music video was the "mini-movie that revolutionized music videos" and "cemented Jackson's status as one of the most innovative pop stars of all time.



Michael Jackson- 'Billie Jean'
www.youtube.com/watch?v=Zi_XLOBDo_Y
The short film for  Michael Jackson's "Billie Jean" is considered the video that brought MTV, a fairly new and unknown music channel, into mainstream attention.

Queen- 'Bohemian Rhapsody'
www.youtube.com/watch?v=irp8CNj9qBI 

The single was accompanied by a promotional video, considered 'ground-breaking'. It was only after the success of "Bohemian Rhapsody" that it became regular for record companies to produce promotional videos for artists' single releases.

Artists such as Beyonce, Christina Aguliera have taken the concept of the late 50's and brought it forward to the 21st century to potray the song in a light in which they prefer.

Beyonce- 'Why dont you love me?'
www.youtube.com/watch?v=QczgvUDskk0


Beyonce: cleaning, with rollers, 50's wallpaper etc.

Red lipstick, bandana in hair/ rollers, checkered shirt follows conventions of late 5O's/early 6o's woman.

Christina Aguilera- 'Aint no other man'

www.youtube.com/watch?v=8x7Ta89QLo4



Rollers, red lipstick, big hair, low cut tops, figure hugging dresses exaggerates the year video is set.



Another major innovator of our time is Lady gaga. with her quirky yet intriguing style she has brought us some iconic videos/ideas, her songs such as 'Bad romance', 'Telephone', 'Videophone' and 'Judah' have brought controversy yet intrigues us to know what this global phenaominon is about to do next!


Lady Gaga-'Bad Romance'
www.youtube.com/watch?v=qrO4YZeyl0I






Lady Gaga- 'Telephone'
www.youtube.com/watch?v=EVBsypHzF3U







Gaga brought more contoversy to the music industry when earlier this year she released her video for 'Judas'
after debuting er highly controversial music video for her newest single Judas off her Born This Way album.
With plenty of religious symbolism, eye-liner and naked dancers choreographed by choreographer to the stars Laurieann Gibson the video is exactly what we have come to expect from Gaga on her new album-controversial. She responded well to the critisism saying:

“I don’t view the video as a religious statement. I view it as social statement. I view it as a cultural statement. It’s a metaphor. It’s not meant to be a biblical lesson.”

Lady Gaga- 'Judas'
www.youtube.com/watch?v=wagn8Wrmzuc




Nowadays, the music video is as important as the song itself, sometimes even deciding the success of a song or artist. Collections of music videos are being sold on tapes or DVDs.