Pitch 1.

Genre/Song:   
Jessie J - 'Mama knows best'

[pop/jazz/soul influences]

Band/Artist name:  

We have chosen the name 'Rosanna Love' for our upcoming female recording artist. The image we think would be ideal for a artist like her would be a vintage/retro look especially regarding the music video. For example; in the music video for different scenes; i can picture our artist with rollers in her hair, wearing conventional high waist hot pants (conventioanl for the era we're setting the video in-5O's/60s), big hair, glamorous, long dresses and heavy eyeliner. 

Setting(s):      

We have decided to use a range of settings for our video shoot. the first one being a 50's style house, old fashioned fireplace, floral/retro wallpaper, ornimants etc. the second setting will be a cafe with a retro/old fashioned theme. Also; we are going to use 'green screen' for a bright, colourful backdrop, in addition to this we decided to use the 'green screen' in order for us to have a retro backdrop for the solo performance peice.

Camerawork:

A range of camera shots will be used for our video; mainly being mid-shots to show both elements of the background and her facial expressions- by using mid shots we get the best of both. We are going to ensure we keep using different shots, and use close ups to show expressions and emotions. Also; there will be a mix of both narrative and performance in between shots.

Editing style:

When 'Rosanna' is in the kitchen having a conversation with her mother the shots will be edited into black and white; also this specific footage of  her with her parents will be under cranked/accelerated to give a comical element  when her mother is shouting at her. the performance segment will be bright, colourful this is so the audience can tell the didfference between the two major concepts; performance and acting. the full music video will be edited to look slightly distorted to add a retro/vintage theme.

Song lyrics

Well there is something going down
Like the storm in the sky
I ain't gonna be played by your behavior
How can I trust someone who's lying to me, so

Bow out, go!
Now I said bow out, leave!
I said take your stuff and go,
'Cuz you're not for me
Mama knows best when times get hard
And papa always has a joke to make me laugh
Mama knows best when
I feel down, to bring me up
And always keep my feet on the ground

Say I know know know
That you can pick up and drop,
And all of this inconsistent love
I think it's about time that it stops
So bow out, go!
Now I said bow out, leave!
I said take a bow and go,
'Cuz you're not for me
Mama knows best when times get hard
And papa always has a joke to make me laugh
Mama knows best when
I feel down, to bring me up
And always keep my feet on the ground

Just keep the best of ma'
Daddy said to me
Always use humor as your therapy, yeah
Don't ever take life too seriously,
Just do you, 'cuz you do you so perfectly

Mama, mama knows best
Daddy, daddy knows best